uatl

black culture vertical

in collaboration with ajc

primary logo

the logo pairs bold custom typography with a mark that captures the unique energy and style of Atlanta’s Black culture while maintaining a high level of adaptability.

primary logo reversed

use all-black or all-white when appropriate maintaining the integrity and visibility of the mark.

secondary logo colors


the striking use of the circle paired with sleek angles of the letter forms draw inspiration from the diversity and grit of the city.

images by micaiah carter

00:00 / 00:00