the 96th academy awards
a multi-layered approach
using bold colors and concentric circles, we began exploring what the phrase “full circle” truly meant in filmmaking: an organized concerted effort to create a spectacular work of moving art.
the pre-light
rings that combine to form a larger O-shape, boldly treated with saturated colors and dynamic lighting, became the overall visual storytelling strategy moving forward.
finished
00:00 / 00:00
delivery included static horizontal, vertical, and square pieces to be used in print, digital, and social platforms; as well as motion transitions, animated title cards, and on-air announcements to be used before, during, and after the live broadcast; all include 4 color options.
