american black film festival 2024

american black film festival (abff) serves as a platform that honors aspirational content of black creators in miami. issa rae, who previously showcased some of her earliest projects at abff, has been named the creative director for the 2024 festival. the campaign aims to elevate black talent and to discover new voices. while incorporating community and impact as a few of its key themes, the vibrant color palette is used to reflect the lively spirit and coolness of abff amidst the heat of miami.