fly/national geographic
the dance between life and death
a national geographic documentary film
from national geographic, the documentary, "fly," explores the thrilling yet dangerous world of BASE jumping through the lives of three couples who push the limits of human flight. with visually stunning aerial footage and intimate interviews, the film explores the fine line between passion and peril, capturing both love and loss in the pursuit of defying gravity.
the campaign breakouts included various digital and OOH pieces. while aiming to capture some of the most exhilarating and breathtaking moments, the campaign also represents the core of the film which is joyful rebellion.
dare to defy gravity
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